The air buzzed with excitement at Illos Restaurant in Mandaluyong last December 7th, as Oh Dear! Perfume, the newest fragrance brand to capture the hearts of Filipinos, officially launched with a star-studded contract signing and press conference. The event was a celebration of fragrance, femininity, and the power of storytelling, bringing together influencers, media personalities, and special guests to experience the magic of Oh Dear!’s debut collection, “The First Bloom.”

CEO Janica Grace Abu, a woman who believes that everyone deserves to experience the transformative power of scent started the event with her story. “Oh Dear! Perfume started from my love for perfume,” shared Ms. Abu. “I believe everyone deserves to experience the magic of fragrance, so I set out to create high-quality scents that were both exquisite and affordable. Every bottle of Oh Dear! is crafted with love and the finest ingredients because everyone deserves a little touch of luxury.”

The brand’s debut collection, “The First Bloom,” is named Harmony Breeze, Sweet Solace, and Golden Blossom.

The contract signing ceremony officially welcomed their first ambassador, Tiktok superstar Bea Borres to the Oh Dear! family, followed by a lively Q&A session with the press. Bea shared her excitement about joining the brand and her connection to the fragrances and being part of self-expression.

The event concluded with closing remarks from Karen Bordador, expressing gratitude to all involved and teasing exciting developments on the horizon for Oh Dear! “Keep an eye on Oh Dear!” urged Bordador. “This is just the beginning of their fragrant journey. They have so much more to share, and you definitely won’t want to miss what’s coming next!”.